2015 | SKETCH, INVISION, ILLUSTRATOR
Company website for tech startup
VouchedFor
Challenge
The client was a rapidly expanding tech startup. They required a company website that showcased their recently revamped rate and review platform and promoted them as a modern, exciting workplace to potential employees.
Visual design
The visual style of the website required a glossy, modern aesthetic whilst following the design system we had established during the revamp of the rate and review platform.
Whilst working with the client it was established that ‘stories’ were a big part of their marketing strategy. Trustworthiness was a core requirement for the business to be successful and they hoped to covey this through telling real life success stories from clients who had used their platform to find a financial adviser.
To help tell these stories the website design includes an interactive map element that updates with a new client/adviser match as the user scrolls.
Careers
The careers page focusses on representing the VouchedFor workplace as a fun and inclusive community. Instead of relying on stock photography, quality photos of VouchedFor's team at work were used - again returning to the brand theme of 'real people, real stories'
Aminated infographics are used to promote VouchedFor's impressive stats and help portray the company as an up-and-coming successful brand to work for.
Additional pages
Designs were also provided for additional content including a blog and landing pages and future marketing campaigns.
Summary
The online database has allowed the client to bring together all the different aspects of their research so it can be analysed as a whole and has allowed them to share their project data with the public - a prerequisite of their project funding.